The Kosada Logo was designed in 2003, the year before Kosada officially incorporated as a company. Huddled around a dining room table in Hilliard, Ohio, Kosada's founders went through a design process:
- The phrase "against the grain" was suggested as a guiding principle for how Kosada wanted to differentiate itself from large software enterprises.
- Sketches were made as to what this might look like when interpreted literally.
- These sketches were then abstracted and rendered using a vector-art package.
- The "grain" was rendered to resemble a conceptual plot of sound waves, to underscore Kosada's significant media focus.
[Concept and original sketch by Tina Kemp.]