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MWPNC Kidney Logo

Project timespan: September 2007

Along with a new website, the Midwest Pediatric Nephrology Consortium needed a revamp of their logo. Formerly, their logo image was a hard-to-see drawing in dull colors that existed only as an nth-generation, poorly compressed .jpg file. The concept – superimposing the Great Lakes and the outline of the states of the region inside a kidney – was great, but the outlines were difficult to discern, and the overall effect was not eye-catching. Kosada gave it new life by redrawing it with bold curves and colors.

Before:
old logo
After:
new logo

Here's what they had to say about it:

"Looks great - clean, functional, intelligent - it really represents our organization well!"

"Great work to your team (like the kidney!)"

– John Mahan, steering committee member of MWPNC

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